Content architecture for founders
Speak for five minutes.
Get a week of content.
Henso turns your voice, your lived experience, and your real ideas into authentic, high-performing content across LinkedIn. No clanking around on a keyboard. Just talk.
Early access opening soon
How it works
3 steps, 1 weekly habit. That’s it.
Speak
Open Henso on your phone. Hit record. Talk through what you’re thinking, what you learned this week, what your audience needs to hear. Five minutes is all it takes.
Refine
Henso learns your voice, your frameworks, your point of view. It drafts LinkedIn content that sounds like you wrote it. Review, adjust, make it yours.
Publish
Your LinkedIn content is structured with the hooks, formats, and frameworks that actually perform. Schedule it, post it, and get back to building your business.
Voice first
Built for the way founders actually work
You’re hiking in the Dolomites. You’re walking between meetings. You’re in the back of a cab with an idea that won’t wait. Henso was designed for this. Open your phone, talk, and let the system handle everything else.
This isn’t another writing tool. This is a content studio that fits in your pocket and sounds exactly like you.
“I don’t sit at a desk and write my content. This product was built because I don’t do that.”
Built by
Matt Gray
Henso isn’t a side project. It’s the tool I wished existed for the last decade. Every framework inside it is something I’ve used to build an audience of nearly a million people, run a $15M/year company, and help 5,000+ founders do the same, all without spending a dollar on ads.
900K+
organic LinkedIn followers
288M+
organic impressions
5,000+
founders helped
$0
spent on paid ads
“Attention is the new currency. Distribution is your single biggest competitive advantage. The founders who build authentic audience now will own their category. Build it now. Own it forever.”
What’s inside
Not templates. Not prompts.
A system that knows
you.
Henso doesn’t generate generic content and hope you fix it. It builds a model of your voice, your audience, and your content strategy, then produces work that sounds like you wrote it because it was built from you.
Your founder brain
Henso studies your past content, your frameworks, your language patterns, your point of view. Over time it becomes a reflection of how you think and communicate. Not a generic AI. Your AI.
Research-backed formats
Built on the exact templates, hooks, and content structures that drove 900,000+ organic LinkedIn followers and over 288 million organic impressions. Not theory. Proven frameworks, installed into your workflow.
Content calendar
See your week at a glance. Your LinkedIn content organized, scheduled, and ready to go. Know exactly what’s going out and when, without the spreadsheet chaos.
The founder ritual
A daily practice designed to keep your content authentic and your ideas sharp. Five minutes of reflection. A week of content. The same approach that runs a $15M/year business on zero paid ads.
Mobile native
Make content while you’re
out living your life
The soulful entrepreneur isn’t chained to a laptop. Henso is built for your phone first, so you can create from anywhere, anytime. Your team handles the rest on desktop.
Pricing
20 hours back per week.
Start with 7 days free. Cancel anytime.
Headache to manage
Content Team
$15,000 / month
- Requires hiring and management
- Content quality varies
- Require creative direction
- Slow iteration cycles
- Hard to scale consistently
- Expensive overhead
Your Content Architect
Henso
$499.99 / month
- Turn weekly reflections into a week of content
- LinkedIn posts, carousels, and short-form content
- Trained on your actual voice and thinking
- Insights and content library
- Voice-first workflow from your phone
- Learns your style over time
7-day free trial. Cancel anytime.
Monetize Your Personal Brand
Velocity
Contact us
- Everything in Henso
- Content monetization strategy
- Offer architecture
- Audience to revenue systems
- Founder brand positioning
- Conversion funnels
- 1:1 support with an expert
- Direct access to our C-Suite
Early access
The way you create content
is about to change
Join the waitlist for early access. Be among the first founders to experience content creation that starts with your voice and ends with a full week of authentic, high-performing content.